Bruce played his first ever football game at the age of twenty and went on to an outstanding career at Acadia University (BA (hon) MA) and in the CFL and XFL. Bruce won 2 Grey Cup championships, was a seven time all star and was named to the Edmonton Eskimos All Century team.
Bruce has been influenced by over 40 coaches at the professional level and by countless terrific teammates. A voracious reader, Bruce has also been influenced by the hundreds of leadership books, sports and leadership biographies, and personal and business development books he has read in the last 20 years.
Bruce is the author of Little Athletes Big Leaders, Enduring Principles of Leadership, The Leadership Through Sport Winners Manual, as well as audio CD’s such as How The Greatest Coaches Lead, How Stars are Made, Sport Leadership Volumes 1 and 2, and Maximizing Talent.